When my friends, a husband-and-wife team behind Recycler Design, approached me to create a video for their new jewelry collection, I knew the project needed to reflect the essence of their brand—handcrafted, sustainable, and made from recycled paper.
Working with a minimal budget, I designed an indoor set that echoed the natural beauty of their materials, using organic elements like wood and paper to recreate a cozy, rustic camping scene.
The goal was to visually communicate the unique, eco-friendly approach of Recycler Design. Using a Sony A7 Mark III, complemented by an Arri Skypanel light and Dedo lights for backlighting, I captured the warmth and craftsmanship of their jewelry in a way that resonated with their brand’s ethos.
This project was not just about showcasing products, but telling a story of creativity, sustainability, and the beauty of nature, all crafted with care and love.
